Maxine McCarthy: A leader for non-medics in aesthetics
The aesthetics industry has been undergoing significanttransformations in recent years, with a surge in demand for non-invasiveprocedures to enhance one's appearance.
And the biggest changes are coming in the next few months.
In this ever-changing landscape, Maxine McCarthy has emergedas a trailblazer and one of the founders of non-medical practitioners in theaesthetics industry. Notably, she is also the founder of the Association ofCosmetic Practitioners Britain (ACPB), an organization that has played apivotal role in shaping the industry. What sets Maxine apart is her unwaveringcommitment to advocating for non-medical practitioners in the face of evolvinggovernment regulations. In this blog, we'll delve into Maxine McCarthy'sremarkable journey, her contributions to the aesthetics industry, and herleading role in the fight for non-medics' continued practice in the wake ofproposed new regulations – which many fear could see the end of non-medicspracticing some key treatments.
Maxine McCarthy is herself a highly accomplished aestheticspractitioner known for her dedication to helping individuals achieve theirdesired appearance through non-invasive procedures. Her journey in the industrybegan over a decade ago when she recognized the potential of non-medicalpractitioners in offering aesthetic treatments. Maxine embarked on a mission tobridge the gap between medical professionals and beauty enthusiasts, ultimatelyrevolutionizing the industry and training thousands of practitioners – bothmedics and non-medics at her flagship Cosmetic Couture training academy inSalford, near Manchester.
One of Maxine McCarthy's most notable and transformativecontributions to the aesthetics industry is the founding of the charity theAssociation of Cosmetic Practitioners Britain (ACPB). Recognizing the need fora professional body that would provide guidance, support, and accreditation tonon-medical practitioners, Maxine took the initiative to establish ACPB.
The ACPB has played a vital role in elevating the standardsof non-medical practitioners in the aesthetics industry. This organizationoffers accreditation, training, and resources to its members, ensuring thatthey are equipped with the knowledge and skills necessary to performnon-invasive aesthetic procedures safely and effectively. Maxine's vision forACPB was to create a community where practitioners could come together to sharebest practices, stay updated on industry developments, and uphold the highestethical standards.
And ACPB is becoming THE voice for non-medics as they seemto come under attack within the framework of The Government’s proposals for thechanges to the industry via thenew Health and Care Act.
Maxine McCarthy's leadership within ACPB has beeninstrumental in promoting ethical practices and quality care within theaesthetics industry. Her emphasis on transparency, informed consent, andethical conduct has raised the bar for all practitioners, regardless of theirbackground.
But Maxine’s battle for higher standards whilst fighting forthe rights of non-medics is a long one and goes back many years.
In 2014 she fought for the right for non-medics to be ableto hold insurance for the use of hyaluronidase with clinical oversight, herpersistence eventually making them realise it is a public safety issue andnon-medics must be able to be trained, proficient and recognise where it isnecessary.
Maxine has extended the training time for her students andintroduced continuous professional development (CPD) to ensure best practice isimplemented as well as preached.
She was also the first training provider to covercomplications in depth, adverse effects teaching for non-medics and to includefirst aid anaphylaxis.
Her very public profile has opened her up to criticism asshe has attempted to raise standards, appearing as the voice of non-medics onnumerous high-profile TV shows including This Morning with Piers Morgan, TheKyle Files, ITV News and on Channel 5 news. And she’s never afraid to air heropinions, recently debating with JCCP chair Professor David Sines on amuch-watched Facebook Live.
In 2015 she made headlines almost worldwide as she organisedto be one of the first non-medical students to participate in a cadaverdissection with her students to increase their knowledge in anatomy andphysiology.
And she was one of the first to contribute to the HealthEducation England and the JCCP consultations on the way forward for theindustry- but predicted it would fail non-medics in their quest for acceptanceand equality in their industry – and until now has been proved to be correct.
Maxine McCarthy's dedication to the aesthetics industryextends beyond her role as a practitioner and the founder of ACPB. As we canshe has been at the forefront of the fight for non-medical practitioners' rightsto continue practicing for many years – and speaking on our behalf of thethousands (mainly female) non-medics she has helped into the industry. Maxineunderstands the importance of ensuring that qualified non-medical practitionerscan continue to provide safe and effective treatments to clients – withing theremit of the new law without having their livelihood taken away.
In her advocacy efforts, Maxine collaborates with industrystakeholders, governmental bodies, and regulatory authorities to create a regulatoryframework that recognizes the expertise and contributions of non-medicalpractitioners. Her tireless commitment to this cause has garnered widespreadsupport from practitioners, clients, and industry professionals alike.
Maxine McCarthy's journey in the aesthetics industry servesas an inspiration to non-medical practitioners and demonstrates thetransformative impact they can have on the field. As one of the founders ofnon-medics in the aesthetics industry and the visionary behind the Associationof Cosmetic Practitioners Britain (ACPB), she has played a crucial role inensuring that non-medical practitioners receive the education, training, andethical guidance needed to excel in their roles. Moreover, Maxine's leadershipin the fight for non-medics to continue practicing after the government'sconsultation underscores her unwavering commitment to the industry. Her legacyis a testament to the potential and contributions of non-medics in theaesthetics industry, and her advocacy efforts continue to shape the future ofthe field.